Description

The use of external fundraisers to grow donations is an optional tool embraced by many organizations in Canada’s Charitable and Philanthropic sector. In this report, we delve into the use, cost, and efficiency of external fundraising.

We begin by presenting a general discussion on fundraising and the rationale for the use of external fundraisers in Charity and Foundation operations. We then provide analytical insight over time through the following studies:

• The number and percentage of charities using external fundraisers.
• The total amount of donations raised by external fundraisers.
• The total amount spent by Charities and Foundations on external fundraisers.
• The total Donations raised by external fundraisers over time.
• The Expense Ratio for using external fundraisers over time, as measured by the amount spent as a
  percentage of the donations raised by external fundraisers.
• Donations raised by external fundraisers as a percentage of their Total Donations for those Charities and Foundations which use external fundraisers.
• The average and the median amount spent on external fundraisers by a charity that uses external
  fundraisers.
• The average and median amount of Total Donations raised by a charity that uses external fundraisers.
• A breakdown of the popular methods of payment for external fundraisers.
• The methods of payment for external fundraisers in 2016 compared to 2020.
• The average value of expenditures on external fundraisers and Donations from external fundraisers by
  category of Charities.
• The breakdown of Charities sorted by category which are using external fundraisers by the number of
  charities and the value of donations.
• The number of charities using external fundraisers by Charity category.